The pink tax is the popular term used to refer to the higher cost of goods and services marketed to women, based on no additional functional value. I have a lot of process-based work associated with this site like wireframes and a site map, so I thought it would be a good addition to my portfolio.

This is a simple site, the only fixes I did were changing the max-width on the header and sizing down the h1 font a little bit so it wasn’t quite so huge. I feel like this site is successful because even though it is really simple, it still has all the necessary functions. I liked the sticky nav at the bottom of the page that lost the text on smaller screens. When designing the site, I kept the color palette simple and contrast high to make it more edgy-looking. Same thought process followed decisions on the clip-path on the hero image and the bold, all-caps font for headers.